At Pivot Point Brands we identify opportunities that can lift the brand. We optimize those opportunities to craft new brands, reinvigorate mature brands and fix broken brands.
Our mission is to create more compelling experiences for customers, prospects, employees
and business eco-systems.
We define brand as the customer experience. Brand strategy helps you construct the foundation for those experiences, defining their meaning, their assets, their equities and the messages that enhance the dialog in meaningful terms.
Brand architecture development looks at your company and its portfolio of products and services then builds the scaffolding that helps customers relate to all of these facets. It creates necessary relevance and scale ... today and tomorrow.
Brand creative uniquely communicates your brand visually and verbally. From logo design to colors, imagery and writing “voice”, brand creative turns brand strategy into engaging deliverables.
Chuck, our chief brand strategist, has over 25 years brand marketing and public relations experience. He has directed strategic communications initiatives at Business Practicum, TSMC, Actel, and Hayes Public Relations. His work has been recognized with two PRSA Silver Anvil Awards and numerous ADDY awards for Consumer and Business Advertising. Chuck has been the Chairman of the Silicon Valley Red Cross marketing task force, and President of the Silicon Valley chapter of the Public Relations Society of America.
Kevin Heney has over twenty-five years experience managing identity, creative services and brand for high tech companies in Silicon Valley, including Tandem Computers, Informix, and Quantum, helping each company launch a new brand. Kevin founded the Silicon Valley Brand Forum in 2000, providing brand professionals a venue for exchanging best practices in brand management.
In business, mergers and acquisitions are a part of life, and in the technology sector it’s a huge part of life. For brand managers, life becomes very interesting after a merger. Depending on the size of the merging companies, the challenges of integrating product and service portfolios, cultures, and brands can be daunting. Not every merger is as well conceived as the Brady Bunch.
Our whiteboard video providing an overview of rebranding a company. Click to View